{"id":3167,"date":"2019-06-04T14:42:51","date_gmt":"2019-06-04T14:42:51","guid":{"rendered":"https:\/\/tolunayakay.com\/?p=3167"},"modified":"2021-07-20T05:25:37","modified_gmt":"2021-07-20T05:25:37","slug":"bir-girisime-startup-yatirim-yapmadan-once-dikkat-etmeniz-gereken-seyler","status":"publish","type":"post","link":"https:\/\/galahukuk.com\/yayinlar\/bir-girisime-startup-yatirim-yapmadan-once-dikkat-etmeniz-gereken-seyler\/","title":{"rendered":"Bir Giri\u015fime (StartUp) Yat\u0131r\u0131m Yapmadan \u00d6nce Dikkat Etmeniz Gereken \u015eeyler"},"content":{"rendered":"<div class=\"epcl-share-container hide-on-mobile\">\n<div class=\"inner-wrapper-sticky\" style=\"position: relative;\">\n<div class=\"epcl-share\" style=\"text-align: justify;\"><span style=\"font-size: 21px;\">Bir giri\u015fime hangi ko\u015fullar alt\u0131nda, ne zaman yat\u0131r\u0131m yap\u0131lmal\u0131? Bu yaz\u0131m\u0131zda yat\u0131r\u0131m yapmadan \u00f6nce \u00fczerinde durulmas\u0131 gereken kilit noktalardan bahsediyoruz.<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"text\">\n<div class=\"text\">\n<p style=\"text-align: justify;\">Giri\u015fimlere yat\u0131r\u0131m yapmak zaman zaman riskli bir hamledir. Yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z giri\u015fimin b\u00fcy\u00fcyece\u011fini ya da sekt\u00f6rde tutunaca\u011f\u0131n\u0131 net olarak hi\u00e7bir zaman bilemezsiniz. \u00c7o\u011fu zaman, yat\u0131r\u0131m yapmak i\u00e7in do\u011fru \u015firketi bulmak olduk\u00e7a zordur. Riskleri ortadan kald\u0131rmak ve ba\u015far\u0131s\u0131z yat\u0131r\u0131mlardan ka\u00e7\u0131nmak i\u00e7in her VC\u2019nin (<i>Venture Capitalist<\/i>, T\u00fcrk\u00e7ele\u015ftirirsek risk yat\u0131r\u0131mc\u0131s\u0131) takip etmesi gereken baz\u0131 kurallar vard\u0131r. Bu yaz\u0131m\u0131zda bu kurallara de\u011finece\u011fiz.<\/p>\n<h3 style=\"text-align: justify;\">Her 4 Giri\u015fimin 3\u2019\u00fcn\u00fcn Ba\u015far\u0131s\u0131z Oldu\u011funu Unutmay\u0131n<\/h3>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><\/figure>\n<p style=\"text-align: justify;\">Fortune\u2019nin yay\u0131mlad\u0131\u011f\u0131 istatistiklere g\u00f6re giri\u015fimlerin ba\u015far\u0131 oran\u0131 sadece %25. Bir giri\u015fime yat\u0131r\u0131m yap\u0131yorsan\u0131z bunun ger\u00e7ekten b\u00fcy\u00fck bir risk getirdi\u011fini unutmamal\u0131s\u0131n\u0131z. Yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z giri\u015fimin ba\u015far\u0131s\u0131z olma ihtimalini g\u00f6z ard\u0131 etmeyerek, finansman hesab\u0131n\u0131z\u0131 buna g\u00f6re yapman\u0131z \u00f6nemli. Di\u011fer bir ifadeyle yapaca\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n size geri d\u00f6nmemesi durumunda hayat \u015fartlar\u0131n\u0131z\u0131 etkilemeyecek miktarlarda yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.<\/p>\n<h3 style=\"text-align: justify;\">Yat\u0131r\u0131m\u0131n\u0131z\u0131 Ne Zaman Hasat Edece\u011finizi Bilin<\/h3>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><\/figure>\n<p style=\"text-align: justify;\">Hasat stratejisi bir \u00fcr\u00fcn, \u00fcr\u00fcn grubu veya i\u015f kolunda yat\u0131r\u0131mlar\u0131n azami kar elde etmek i\u00e7in azalt\u0131lmas\u0131 veya sona ermesinin s\u00f6z konusu oldu\u011fu bir pland\u0131r. Hasat stratejisi, giri\u015fimin \u00f6mr\u00fcn\u00fcn sonuna do\u011fru, daha fazla yat\u0131r\u0131m\u0131n art\u0131k \u00fcr\u00fcn gelirlerini artt\u0131rmad\u0131\u011f\u0131 belirlendi\u011finde kullan\u0131l\u0131r. Yani bir \u00e7\u0131k\u0131\u015f stratejisidir.<\/p>\n<p style=\"text-align: justify;\">Yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z giri\u015fim de\u011fi\u015fen ve geli\u015fen d\u00fcnya ile birlikte yat\u0131r\u0131m yap\u0131lsa dahi art\u0131k daha fazla gelir elde edemiyorsa, ayn\u0131 giri\u015fimi fonlamaya gerek yoktur. Bu durumda sermayenizi gelecek vaat eden di\u011fer giri\u015fimlere aktararak yeni f\u0131rsatlara yol a\u00e7man\u0131z gerekir.<\/p>\n<h3 style=\"text-align: justify;\">Sadece Gelecek Vaat Eden Giri\u015fimlere Yat\u0131r\u0131m\u00a0Yap\u0131n<\/h3>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><\/figure>\n<p style=\"text-align: justify;\">Yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz giri\u015fim sekt\u00f6rde tutunmu\u015f ve iyi sat\u0131\u015f rakamlar\u0131na ula\u015fm\u0131\u015f olabilir. Ancak bu durum giri\u015fimin uzun s\u00fcre sekt\u00f6rde tutunaca\u011f\u0131 anlam\u0131na gelmez. Bu ba\u015far\u0131n\u0131n arkas\u0131nda bir pazar bo\u015flu\u011fu ya da ge\u00e7ici nedenler olabilir. Yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z giri\u015fimin ileriye y\u00f6nelik hedeflerine bak\u0131n. Sorman\u0131z gereken soru \u015fu: \u201cBu giri\u015fim s\u00fcrd\u00fcr\u00fclebilir mi?\u201d E\u011fer ki giri\u015fimin s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli yoksa bu giri\u015fime yat\u0131r\u0131m yapman\u0131z mant\u0131ks\u0131z olacakt\u0131r.<\/p>\n<h3 style=\"text-align: justify;\">Do\u011fru Anda Yat\u0131r\u0131m\u00a0Yap\u0131n<\/h3>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><\/figure>\n<p style=\"text-align: justify;\">Yat\u0131r\u0131m\u0131n\u0131z\u0131 zamanlamak, yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz giri\u015fimin kendisi kadar \u00f6nemlidir. S\u00f6z konusu giri\u015fimin yat\u0131r\u0131m yapmadan da kendini \u00e7evirebilecek durumda oldu\u011fundan, sizin yat\u0131r\u0131m\u0131n\u0131zla beraberse giri\u015fimin ivme kazanaca\u011f\u0131ndan emin olduktan sonra yat\u0131r\u0131m yap\u0131n. Yani yaln\u0131z ve yaln\u0131zca sizin yat\u0131r\u0131m\u0131n\u0131z ile beraber ayakta kalacak aksi halde tutunamayacak bir giri\u015fime yat\u0131r\u0131m yapmay\u0131n\u00a0.Elbette say\u0131ca \u00e7ok \u00e7ok az da olsa bir VC\u2019nin yat\u0131r\u0131m\u0131 sayesinde bir anda parlayan giri\u015fimlerde mevcut ancak bunun \u00e7ok riskli bir hareket olaca\u011f\u0131n\u0131 unutmay\u0131n. Bir giri\u015fim i\u00e7in en zor zamanlar kurulduktan sonraki ilk y\u0131llard\u0131r. Bu s\u00fcreci ba\u015far\u0131yla atlatm\u0131\u015f ve hala sekt\u00f6rde olan bir giri\u015fime yat\u0131r\u0131m yapman\u0131z daha do\u011fru bir hareket olacakt\u0131r.<\/p>\n<h3 style=\"text-align: justify;\">Pazar\u0131 \u00c7ok \u0130yi De\u011ferlendirin<\/h3>\n<figure class=\"wp-block-image\" style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" alt data-lazy=\"true\" data-src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" class=\"skip-lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" alt=\"\" data-lazy=\"true\" data-src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" \/><\/noscript><\/figure>\n<p style=\"text-align: justify;\">Bu yaz\u0131mdan sonra baz\u0131 giri\u015fimciler bana k\u0131zabilirler ancak giri\u015fimlerin ba\u015far\u0131s\u0131z olmalar\u0131n\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck etkenlerden birisi de pazarda \u00e7ok kuvvetli bir rakibin oldu\u011funu g\u00f6re g\u00f6re daha iyisini yapaca\u011f\u0131m d\u00fc\u015f\u00fcncesi ile pazara girmeleri. Evet, pazara sonradan girdikten sonra kuvvetli rakiplerini deviren giri\u015fimlerde var. Hatta bunun en b\u00fcy\u00fck \u00f6rne\u011fi Google\u2019d\u0131r. (Google arama motoru piyasas\u0131na Archie ve Yahoo\u2019dan sonra girip pazarda lider hale gelmi\u015ftir.) Ancak bir VC bunun ger\u00e7ekten d\u00fc\u015f\u00fck bir ihtimal oldu\u011funu unutmamal\u0131d\u0131r. Pazarda benzer bir \u00fcr\u00fcn veya hizmet sunan ayn\u0131 alanda faaliyet g\u00f6steren bir rakip varsa, bu giri\u015fim muhtemelen ba\u015far\u0131s\u0131z olur ve yat\u0131r\u0131m\u0131n\u0131z kaybolur. Bu nedenle \u00f6zg\u00fcn bir fikre sahip giri\u015fime yat\u0131r\u0131m yapman\u0131z sizin lehinize olacakt\u0131r.<\/p>\n<p style=\"text-align: justify;\"><strong>Objektif De\u011ferlendirmenin M\u00fcmk\u00fcn Oldu\u011fu Giri\u015fimlere Yat\u0131r\u0131m Yap\u0131n<\/strong><img decoding=\"async\" src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" alt data-lazy=\"true\" data-src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" class=\"skip-lazy\"><noscript><img decoding=\"async\" src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" alt=\"\" data-lazy=\"true\" data-src=\"https:\/\/tolunayakay.com\/wp-content\/themes\/reco\/assets\/images\/transparent.gif\" \/><\/noscript><\/p>\n<p style=\"text-align: justify;\">Zaten bir VC iseniz bu maddenin ne kadar do\u011fru oldu\u011funu bilirsiniz. Ancak yine de bahsetmeden ge\u00e7meyelim. Uzaktan ya da yak\u0131ndan tan\u0131d\u0131\u011f\u0131n\u0131z giri\u015fimcilere yat\u0131r\u0131m yapman\u0131z objektif olarak de\u011ferlendirme yapman\u0131z\u0131 imkans\u0131z hale getirecektir. Hatta ilgi alan\u0131n\u0131z olan bir giri\u015fime yat\u0131r\u0131m yapman\u0131zda (mesela otomativ sekt\u00f6r\u00fcne ilgi duyuyorsunuz ve bu alanda faaliyet g\u00f6steren bir giri\u015fime yat\u0131r\u0131m yapt\u0131n\u0131z) giri\u015fimin gelece\u011fini objektif olarak de\u011ferlendirmenize engel olacakt\u0131r. Bu nedenle giri\u015fimin faaliyet g\u00f6sterdi\u011fi sekt\u00f6re hakim oldu\u011funuz ancak duygusal olarak sizin karar alman\u0131z\u0131 etkilemeyecek giri\u015fimlere yat\u0131r\u0131m yapman\u0131z en do\u011fru karar\u0131 vermenizi sa\u011flayacakt\u0131r.<\/p>\n<p style=\"text-align: justify;\">Bir giri\u015fimin yat\u0131r\u0131m yap\u0131labilirli\u011finin arkas\u0131nda matematiksel bir form\u00fcl yoktur. Di\u011fer bir ifadeyle yat\u0131r\u0131m yap\u0131lacak giri\u015fim \u201cEvet \u015fu kriterleri kar\u015f\u0131l\u0131yor, ba\u015far\u0131l\u0131 olacak!\u201d mant\u0131\u011f\u0131 ile bulunamaz. Bir giri\u015fime yat\u0131r\u0131m yapmak i\u015fin do\u011fas\u0131 gere\u011fi riskli bir harekettir. Ancak bu yaz\u0131m\u0131zda de\u011ferlendirdi\u011fimiz kriterleri g\u00f6z \u00f6n\u00fcnde bulundurarak yat\u0131r\u0131m yapman\u0131z sizin i\u00e7in riskleri en aza indirgeyecektir. Yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z giri\u015fimi bu alt\u0131 madde \u00e7er\u00e7evesinde de\u011ferlendirmekte fayda var.<\/p>\n<\/div>\n<\/div>\n<p><!-- end: .share-buttons --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir giri\u015fime hangi ko\u015fullar alt\u0131nda, ne zaman yat\u0131r\u0131m yap\u0131lmal\u0131? Bu yaz\u0131m\u0131zda yat\u0131r\u0131m yapmadan \u00f6nce \u00fczerinde durulmas\u0131 gereken kilit noktalardan bahsediyoruz. Giri\u015fimlere yat\u0131r\u0131m yapmak zaman zaman riskli bir hamledir. Yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z giri\u015fimin b\u00fcy\u00fcyece\u011fini ya da sekt\u00f6rde tutunaca\u011f\u0131n\u0131 net olarak hi\u00e7bir zaman bilemezsiniz. \u00c7o\u011fu zaman, yat\u0131r\u0131m yapmak i\u00e7in do\u011fru \u015firketi bulmak olduk\u00e7a zordur. Riskleri ortadan kald\u0131rmak ve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[93,94,95,96,97],"class_list":["post-3167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisimcilik","tag-girisimci-ve-yatirimci","tag-girisime-yatirim","tag-venture-capital","tag-yatirim","tag-yatirim-hukuku"],"_links":{"self":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":1,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"predecessor-version":[{"id":3851,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3167\/revisions\/3851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/media\/3850"}],"wp:attachment":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}