{"id":3157,"date":"2019-06-04T14:26:09","date_gmt":"2019-06-04T14:26:09","guid":{"rendered":"https:\/\/tolunayakay.com\/?p=3157"},"modified":"2021-07-20T05:25:48","modified_gmt":"2021-07-20T05:25:48","slug":"hukuka-uygun-ticari-e-posta-nasil-gonderilir","status":"publish","type":"post","link":"https:\/\/galahukuk.com\/yayinlar\/hukuka-uygun-ticari-e-posta-nasil-gonderilir\/","title":{"rendered":"Hukuka Uygun Ticari E-Posta Nas\u0131l G\u00f6nderilir?"},"content":{"rendered":"\r\n<h4 class=\"wp-block-heading\" style=\"text-align: justify;\">E-Posta g\u00f6nderirken yasal d\u00fczenlemelere uyuyor musunuz?<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Her alanda oldu\u011fu hukuk e-postalar\u0131n\u0131z\u0131n g\u00f6nderili\u015f usullerine de m\u00fcdahale etmekte. \u201cBu nedir arkada\u015f\u0131m rahat rahat mail de mi g\u00f6nderemeyece\u011fiz?\u201d diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz. E\u011fer profesyonel olarak e-mail marketing ile u\u011fra\u015f\u0131yorsan\u0131z veya zaten kendiniz i\u00e7in do\u011fru olan \u015fekilde e-mail g\u00f6nderiyorsan\u0131z muhtemelen birazdan bahsedece\u011fim 6 kural\u0131n \u00e7o\u011funu yerine getiriyorsunuzdur. Unutmay\u0131n, hukuk sistemi her zaman insanlar\u0131 korumak ve toplumsal d\u00fczeni sa\u011flamak i\u00e7in d\u00fczenlemeler yapar. Makaleyi okuduktan sonra bu 6 kural olmasa nas\u0131l oldurdu bir d\u00fc\u015f\u00fcn\u00fcn derim.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Neyse \u00e7ok uzatmadan ba\u015flayal\u0131m.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">G\u00f6nderen Bilgisi Net\u00a0Olmal\u0131<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">E-postalar\u0131n\u0131z\u0131 alan al\u0131c\u0131, g\u00f6nderenin kim oldu\u011funu net bir \u015fekilde anlamal\u0131d\u0131r. Bilinmeyen hesaplardan ya da kim oldu\u011funuzun net anla\u015f\u0131lmad\u0131\u011f\u0131 e mail adreslerinden e-posta g\u00f6nderemezsiniz.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Konu Sat\u0131r\u0131 \u0130\u00e7eri\u011fi A\u00e7\u0131klamal\u0131<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">\u00c7ok basit bir anlat\u0131mla e-postan\u0131n konusu, e-posta i\u00e7eri\u011fini net yans\u0131tmal\u0131d\u0131r. Hat\u0131rlarsan\u0131z lise edebiyat derslerinde \u201cA\u015fa\u011f\u0131dakilerden hangisi bu paragraf\u0131n ba\u015fl\u0131\u011f\u0131 olmal\u0131d\u0131r?\u201d minvalinde sorularla kar\u015f\u0131la\u015f\u0131rd\u0131k. E-Posta i\u00e7in do\u011fru ba\u015fl\u0131kta tam olarak bu \u015fekilde bulunur. \u00d6rne\u011fin sizin e-postan\u0131z d\u00fczenledi\u011finiz bir kampanyay\u0131 anlat\u0131yor ise \u201c\u00c7ok \u00f6nemli bilgilendirme\u201d t\u00fcrevinde bir ba\u015fl\u0131k kullanmamal\u0131s\u0131n\u0131z. E-postan\u0131n i\u00e7eri\u011fi tam olarak kullan\u0131c\u0131ya ne oldu\u011funu anlatam\u0131yorsa ba\u015fl\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin temas\u0131n\u0131 vermeli. Mesela \u201cKampanya: Sipari\u015flerinizde Kargo Bizden\u201d \u015feklinde.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">G\u00f6nderen Bilgisine ve Mersis Numaras\u0131na Yer Verilmeli<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">E-postay\u0131 alan kullan\u0131c\u0131n\u0131n her t\u00fcrl\u00fc soruyu sorabilece\u011fi bir g\u00f6nderen adresine yer vermelisiniz. \u0130\u015fletmenizin e-posta adresi, konumu, web sitesi gibi bilgilere e-postan\u0131n sonunda yer vermeyi unutmay\u0131n.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">E\u011fer varsa Mersis numaran\u0131z e-postan\u0131n ba\u015fl\u0131\u011f\u0131nda (ki bunu \u00f6nermiyoruz) veya i\u00e7eri\u011finde yer almal\u0131d\u0131r. E-Postan\u0131n en alt\u0131ndaki ileti\u015fim bilgilerinizin yer ald\u0131\u011f\u0131 k\u0131sma mersis numaran\u0131z\u0131 eklemeniz gerekir.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Abonelikten \u00c7\u0131kma\u00a0Hakk\u0131<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">D\u00fczenli olarak b\u00fclten g\u00f6nderdi\u011finiz kullan\u0131c\u0131lar diledikleri zaman ko\u015fulsuz \u015farts\u0131z sizden e-posta almaktan vazge\u00e7ebilmeliler. Bunun i\u00e7in e-postan\u0131n en alt\u0131na bir \u201cabonelikten ayr\u0131l\u201d se\u00e7ene\u011fi koyman\u0131z gerekmekte. E\u011fer siz kullan\u0131c\u0131ya abonelikten ayr\u0131lmas\u0131 i\u00e7in farkl\u0131 bir e-pota adresi veriyor ya da m\u00fc\u015fteri hizmetlerine y\u00f6nlendiriyorsan\u0131z bu hukuka ayk\u0131r\u0131 olur. \u0130leti hangi kanaldan g\u00f6nderildiyse o kanaldan \u00e7\u0131k\u0131\u015f hakk\u0131 vermeniz gerekir. \u00c7\u0131k\u0131\u015f talebinin ard\u0131ndan kullan\u0131c\u0131n\u0131n mail adresini \u00fc\u00e7 g\u00fcn i\u00e7erisinde veri taban\u0131ndan silmelisiniz. Zaten Mail Chimp gibi e-posta servis sa\u011flay\u0131c\u0131lar\u0131n\u0131 kullan\u0131yorsan\u0131z t\u00fcm bu i\u015flemler otomatik olarak ger\u00e7ekle\u015fir. Zaten E-Posta g\u00f6nderimine ili\u015fkin pek \u00e7ok kural uluslararas\u0131 ve ortakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Ek Bilgi: E-Posta listenizden ayr\u0131lan ancak SMS listenizden ayr\u0131lmayan kullan\u0131c\u0131ya SMS g\u00f6ndermeye devam edebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">E-Posta G\u00f6nderim Onay\u0131\u00a0Al\u0131nmal\u0131<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Hi\u00e7bir kullan\u0131c\u0131ya izinsiz bir \u015fekilde e-posta g\u00f6nderemezsiniz. (Tacir veya esnaf olan Al\u0131c\u0131lar\u0131n elektronik ileti\u015fim adreslerine g\u00f6nderilen Ticari elektronik iletiler i\u00e7in \u00f6nceden onay al\u0131nmas\u0131 zorunlu de\u011fildir. ) G\u00fcn\u00fcm\u00fczde s\u0131k s\u0131k tan\u0131mad\u0131\u011f\u0131m\u0131z adreslerden \u00e7e\u015fitli kampanya mesajlar\u0131n\u0131n gelmesinin sebebi daha \u00f6nce kaydoldu\u011fumuz bir sitenin kay\u0131t formunda \u201cbilgilerimin reklam amac\u0131yla 3. Ki\u015filerle payla\u015f\u0131lmas\u0131n\u0131 onayl\u0131yorum\u201d minvalinde bir politikaya imza att\u0131rmas\u0131d\u0131r. Yani kullan\u0131c\u0131lara e-posta g\u00f6nderebilmek i\u00e7in kendilerinden izin alman\u0131z gerekir. Bu izin i\u015flemi i\u00e7in k\u00fc\u00e7\u00fck bir form doldurtman\u0131z ya da check box ile onay alman\u0131z yeterlidir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Ayr\u0131ca \u00fcr\u00fcn sipari\u015f durumu, mevzuat bilgisi gibi i\u015flemler i\u00e7in onay alman\u0131za gerek yoktur. Bunlar i\u015fin do\u011fas\u0131 gere\u011fi zaten kullan\u0131c\u0131yla payla\u015f\u0131lmal\u0131d\u0131r.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">Kay\u0131tlar\u0131 Saklamal\u0131s\u0131n\u0131z<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Mevzuat gere\u011fi \u015fikayet konusu i\u015flemlerde ispat y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc e-postay\u0131 g\u00f6nderen ki\u015fiye aittir. \u0130leride ortaya \u00e7\u0131kabilecek bir ihtilafta zan alt\u0131nda kalmaman\u0131z i\u00e7in g\u00f6nderdi\u011finiz postan\u0131n kay\u0131tlar\u0131n\u0131 \u00fc\u00e7 y\u0131l s\u00fcreyle saklay\u0131n.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>E-Posta g\u00f6nderirken yasal d\u00fczenlemelere uyuyor musunuz? Her alanda oldu\u011fu hukuk e-postalar\u0131n\u0131z\u0131n g\u00f6nderili\u015f usullerine de m\u00fcdahale etmekte. \u201cBu nedir arkada\u015f\u0131m rahat rahat mail de mi g\u00f6nderemeyece\u011fiz?\u201d diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z yan\u0131l\u0131yorsunuz. E\u011fer profesyonel olarak e-mail marketing ile u\u011fra\u015f\u0131yorsan\u0131z veya zaten kendiniz i\u00e7in do\u011fru olan \u015fekilde e-mail g\u00f6nderiyorsan\u0131z muhtemelen birazdan bahsedece\u011fim 6 kural\u0131n \u00e7o\u011funu yerine getiriyorsunuzdur. Unutmay\u0131n, hukuk sistemi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[85,86,87,133,88],"class_list":["post-3157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kisisel-veri-hukuku","tag-e-posta-gonderimi-hukuk","tag-e-posta-hukuksal","tag-e-posta-nasil-gonderilir","tag-featured","tag-hukuka-uygun-e-posta"],"_links":{"self":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/comments?post=3157"}],"version-history":[{"count":1,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3157\/revisions"}],"predecessor-version":[{"id":3834,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/posts\/3157\/revisions\/3834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/media\/3833"}],"wp:attachment":[{"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/media?parent=3157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/categories?post=3157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galahukuk.com\/yayinlar\/wp-json\/wp\/v2\/tags?post=3157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}